PlusVibes' mission is pinned on prevention is better than cure. The Group aims to encourage people to seek mental health and emotional support during the early stages of daily mental stress. 

PlusVibes was developed after the Founder and CEO, Madiha Fuad, faced a life-changing incident of suffering a permanent nerve damage, which left her immobile for one year and dependent on painkillers.

Knowing the inaccessibility and expensive rates of mental health services, her aim was to create a platform where individuals could access on-demand services, browse motivational resources and be part of a community that acknowledges self-growth.

PlusVibes was launched in 2020, during the peak of the COVID-19 pandemic. Plusvibes pioneered as the first mental health mobile application that provided therapy and holistic mental health resources to its members. Since then it has empowered 40,000 people and cared for 900 individuals with suicide ideation. 

The Company holds its value high to not only be a sustainable social enterprise, but to also create positive societal impact by creating mental health awareness initiatives and providing free therapy sessions.